On February 5th 2014 we opened the door for the first time to our customers. It’s a miracle for us to pass this milestone.
That time I was 34 years old and had been working as an IT engineer all the time since I was 22 years old. I was bored from the not-so-busy office job. I always had a dream to be a successful entrepreneur. But I didn’t have savings. Some businesses require a lot of money to start and may lose a lot of money if it’s a failure. It was my first business adventure and I had to think about the chance of a failure and the cost of it. I came from a poor village. I did a lot of heavy lifting farm work when I was a kid. Kitchen work should be easy for me. If the business is not going well I could work long hours in the restaurant to rescue. Put all the considerations together, starting a small Chinese restaurant could be my best bet.
I borrowed 75K from the bank. Majority of the money was spent on buying the existing small restaurant and the left money was reserved for the expected operation loss at the beginning.
With no experience with restaurant business, we started with a brand new menu hoping customers would buy our ideas. Excitement and exhaustion were my first experience but hope was definitely not in sight. Less than 3 months in the business, after a first-time busy Saturday night, out of extreme frustration over something I could not tolerate I decided to shut down the restaurant. I was soft most of the time but that time in the kitchen I was super tough and reckless. I was a gangster after all. Maybe that incident put the restaurant in the right course.
The business was much worse than I originally thought, I had to take an extra 15K loan to cover the loss.
To burn less money I had to come to the restaurant right after I left my IT office, usually I worked till midnight. One late night at around 1AM from the restaurant I drove my car into a lamp post due to icy road and total exhaustion or something else. Crazy days for my baby restaurant.
In July 2014, nearly 6 months after our opening, we were featured on the Montreal Gazette weekend edition praising our home-style Chinese food. After this lucky publicity we had more customers. The business reached the break-even point with my extra free working hours for the first time. I had a stable income from my IT job, if the restaurant was not losing money I would be very happy.
In March 2015, the audience of CTV News Montreal voted us the best Chinese restaurant in Montreal, even though I didn’t think we deserved it. But right after they aired our restaurant on TV, we had too many customers and every day the restaurant was packed. I never saw that many customers and I was greedy. We took too many customers well beyond our capacity. Customer satisfaction was very low at that time. After a few days we saw a decrease in customers but we still have a much better average. So we were cruising comfortably.
In June 2017, we opened our second restaurant in Anjou, east of Montreal. For some reason, I was ambitious to expand our business. Daydreaming of something totally out of my capability. The moderate success of our first restaurant could be luck or even the success could be an illusion since I put in a lot of extra personal time. From day one we were bleeding money at the second restaurant.
On October 1st 2017, a mysterious fire destroyed our restaurant on Cote-des-Neiges, it’s a total loss. With the minimum compensation from our insurance company, we lost a lot. The worst scenario happened, losing a profitable restaurant and keeping a deficit one. Just want to remove me from the suspect list, I just spent a lot of money renovating the restaurant in April before the fire. Double my emotional damage!
I was thinking about closing the Anjou restaurant once and for all, giving up the restaurant adventure, focusing on my IT career instead. I could be a good IT manager.
Weighing all options and suggestions from friends and customers, I decided to continue trying the restaurant business.
On December 31st 2017, before the end of this BAD year, we opened our downtown location. This time I had to borrow money from the bank again to buy the existing restaurant, kind of a starover!
Days went on, I spent a lot of time outside my IT job to help the restaurant. Anjou restaurant kept losing money, eating away any possible profit from the downtown restaurant.
Then came the famous, powerful COVID-19 at the beginning of the 2020. With no hope for the Anjou restaurant any more, I closed it and listed it for sale. But very few people would take on a risky business during the pandemic. At the end of April, I was laid off from the IT job. Now I had to focus on the downtown restaurant. Luckily we were able to give away the restaurant to the new owners in July 2020 even though I had to give them an extra several months of rent. Now I can focus on saving the only restaurant I had, a simple solution, spending any possible minute working tirelessly in my restaurant. With my back against the wall, I just could not let it fail, at least, without fierce fighting with all my strength.
Then I got lucky again, someone posted several screenshots of my online menu comments on Twitter and it went viral. Suddenly I was interviewed by many famous media outlets, Montreal Gazette, The Guardian, Süddeutsche Zeitung, NY Times, CTV News, Global News, CBC, CJAD, etc in January 2021. I owe a huge thank you to Kim Belair, please give her a follow on Twitter with handle “BagelofDeath”. Without her, I may have closed my restaurant for good during the hardship of the pandemic. With the increase of sales from this huge wave of publicity, I was fueled again to continue my new career of being a full time restaurant owner. If I fail at the end, in my mind I may hold Kim Belair responsible for giving me illusions and prolonging my futile business dreams! If I succeed, I may give her a Tesla. Let’s see!
Today, February 5th 2024, we are 10 years old. Through the pandemic we are still standing. In the last 4 years, I worked about 100 hours a week in the restaurant, from working in the dining room, preparing food, cooking food, repairing equipment, I am full stack now. I know my restaurant inside out, every inch of the place. The first 6 years part time in the restaurant, plus the double working hours in the last 4 years, I count as 10 full years of restaurant experience. I am proud of this personal achievement. Even though the current state of the restaurant is far from what I have in mind, I am patient enough to work close to my goal.
Please do NOT have high expectations from our restaurant now, I rate it 6.5/10 now.
We got the media attention by saying “Not that good” on our online menu and I meant it. After the huge increase of customers following the publicity in January 2021, a small percentage of the new customers remained as regulars. That approved my point that we are “Not that good”, at least I am honest!
I am still trying to improve the restaurant but hope you can trust my personal standard.
Some friends would think we are successful since we have it for 10 years. I would say we are merely surviving, we are still in Windows “Safe mode”.
One of the main reasons we are still in business is my wife’s hard work for the first 8.5 years. From the beginning she worked full time in the restaurant and she built the foundation of the restaurant. Only 1.5 years ago, since our daughter was growing up, she had to shift her attention to her school and family support. The main reason for me keeping fighting for this business is my childhood experience, the hardship prepared me for this.
I have to thank my parents for giving me the chance to be tough, honey badger!
I think I inherited the genius element from my father. Even though he only had three years of education, he is so intelligent. Unfortunately he was born in the wrong time and wrong place, otherwise he would have been a great entrepreneur. But still he is my true hero, he taught me a lot of principles, sometimes, you need to choose NOT to do something, I hold that to my heart. The power of choosing “NO”.
My mom cannot read but she is so kind. I am super soft. I guess it’s from her. I have the best parents in the world.
They are 78 and 74 years old now, they are still very poor in the village and in bad health. I have my own family to support. It’s not easy for me to change their condition a lot and that’s my regret in my heart. I still hope I can be a successful businessman to have more resources to help them soon enough. Either way I am grateful for being their proud son living far far away. I grew up in a poor village, studied and worked in big Chinese cities. I had chances to visit different countries on business trips from my first employer in Shenzhen. I have been living in Montreal for 18 years. I have seen a lot of different worlds. There is a Chinese saying “好男儿志在四方“, translated “good man, aspiring to explore far”, also, there is another Chinese saying ”父母在,不远游“,translated “when parents are alive, sons don’t travel far from home”, little bit contradicting, isn’t it?
I do miss my parents a lot. This will keep me 100% motivated and charged.
In my spare time I am writing my autobiography on Substack to keep the memory of my family in the village. Here is the link.
https://feigangfei.substack.com/p/memoirs-of-a-boring-regular-guy
So far I have only written one chapter a year ago. I need to find more time to write more.
I made a lot of mistakes in this business including opening a second restaurant. But every time I could use my extra non-stop brutal hard work to compensate for my mistake to survive. I learn by mistakes. I am still a student for this business but I believe I can do better later.
A big benefit of having a restaurant is when I work I always listen to long form podcasts. I learned a lot from some amazing people through podcasts. All these years I spent a lot of time learning English, the world is full of many amazing people with amazing different ideas. So lucky to be able to absorb so much in the biggest knowledge base in the world.
10 years in business, we have some really great support from our customers. One customer stood out. He is a doctor from Jewish Hospital. He came to our restaurant at Cote-des-Neiges, maybe right after we opened. He was always alone, sitting by the window, reading a book. I called him in my mind a Confucious Scholar. After we relocated to the downtown location, one day I saw him in the restaurant again. Obviously it took him some time to refind us. I was so happy to see him again. Once again, he came to the restaurant every week or even twice a week, this time, he brought different people with him, sometimes, his wife, his little sister, his sister’s family, his colleagues. I chatted a lot with him afterwards and I found out he is in his 50s or maybe around 60 years old. He was born here in Montreal to Chinese parents. Perfect in French and English but not in Mandarin. I still don’t know the reason why he liked my restaurant about 10 years ago and keeps coming all these years. One time we even cooked wrong food for him by mistake, another time, our waitress misunderstood them. He just nicely pointed it out to me afterwards. I am so grateful to him!
Today, we turned off all the delivery platforms to minimise the workload for our staff and myself. I hope nobody would notice it’s our 10 year anniversary. I post this blog after the day is over to avoid attracting extra customers showing up, we just want to relax and drink ourselves. Also tonight all the customers dining inside were free. Only two tables near the window, the waitress told me they were rushing for movies so I did not have time to tell them. If you missed it you can always have the all free meal on our 20 years anniversary.
For our staff lunch today, we drank some expensive sake, Porto and Korean alcohol drink. Ordered some Indian food through UberEats.
I am 44 years old now, I am still a student in this wonderful world, too much to learn!
A huge lesson from all these years is that I need to focus all my effort on one restaurant. So either this restaurant fails or succeeds. I will never run more than one restaurant at the same time.
10 years in business, baby, congratulations to my wife and myself!